The Competitive Edge
By Jeanette M. Coon, AICI
President/CEO
Professional Polish
You are your business card! It is the handshake you leave behind.
Your business card often leaves the most lasting impression of you and your business on the recipient. The purpose of business cards is to announce your identity, your presence and your intention to conduct business.
ü Presenting your card during your first encounter with someone, indicates a willingness to continue a communication with the person at another time.
ü Carry your cards with you for social events, but dont hand them out unless asked to do so.
ü Make sure your cards are clean. Carry them in a case to keep them fresh.
ü Make sure your card is up-to-date.
ü Present your card with the words facing the other person.
ü Dont write on the card in the presence of the other person.
ü Dont hand out your card during a meal; wait until its over.
ü When you are visiting an office, it is customary to present your card to the receptionist so that you may be properly introduced. Another card may then be presented to the host.
ü Enclose two business cards when you are sending a business letter or business materials to someone.
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